Don't do it!!!

Ааааа, на многу добар текст налетав на интернетов, односно станува збор за Dont do it! кампања на Consolidated Skateboards! За што станува збор??? Добро е што веќе почнува пополека од фирмиве да зборат дека целава скејт индустрија иде во пропаст и дека се губи вeke правиот felling на skateboarding-от, односно све е вeke за пари, влагаат големи корпорации во skateboardingot, го раководаат луге што немаат врска со sk8! Потполно се согласувам, тоа и кај нас се случува, ск8 шоповиве кај нас ги држат фаци што појма немаат од sk8, и тоа за нив е обичен бутик кој им служи за праење пари, зошто нормално сите више носат sk8 патики. Све до тогаш ке нема сцена кај нас... Еве ви еден дел од интервјуто со газдата на Consolidated skateboards:

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Birdo Interview - Don’t do it!

February 25, 2008

Birdo is the man behind the “Don’t Do It” Campain, the head of Consolidated Skateboards and a life-long skateboarder. See what he has to say!

Olliemag: Let’s start this off with a bang. Since your “Don’t Do It” campaign started have Consolidated sales went up?
Birdo: Nope. It didn’t when we had the campaign in 97 either. If this in in reference to the common accusation that the Don’t do it campaign is a marketing ploy, it’s not. If you don’t like me or you don’t like Consolidated, don’t buy it-there’s plenty of other skater owned companies to buy from. But don’t use this as an excuse to not care. While I love Consolidated, it’s more about preserving an environment that companies like Consolidated can live in. I realized that keeping skateboarding in the hands of skateboarders took precedence. Its more important to preserve the opportunity to start your own company, shop, or magazine, with a legitimate expectation that it could succeed, and provide a livelihood for a skateboarder in skateboarding. If we allow all the non skater owned companies into the industry, the reality of this future is lost. Look at any industry, with all the box stores. What happened to all the mom and pops? Why would skateboarding be immune to this? Its not.

Olliemag: Why don’t you go after other brands than Nike like Adidas who are trying to infiltrate skateboarding? Why focus mainly on Nike?
Birdo: There are lots of other non skater companies that are infiltrating and taking from skateboarding. Look at Zumiez, Pac Sun, all the sporting goods chains like Sportsmart and Sports Chalet. Nike just happens to be out in the forefront, helping to pave the way for legitimization of all the non skater companies. The fact that you asked me this question shows that people understand there is no difference between Nike, Adidas, Converse, Reebok, Puma, Zumiez, Target, Walmart, etc. If Nike gets in, the others will follow behind. If Nike falls, the others will fall like dominos. My intentions are simple, keep skateboarding in the hands of skateboarders.

OllieMag: Some people think you are this ruthless tyrant that is just piggy backing on Nike’s success. What do you want to say to all of them?
Birdo: Lol! Who’s piggy backing off of who? Looks to me like Nike is trying to piggy back off of skateboardings success! But for the people that think the Don’t Do It campaign is some kind of marketing thing for Consolidated, the answer is simple. Don’t buy our shit! We’re content with our little spot on the reef. Just buy from a skateboard company or shop that comes from skateboarding. There are plenty of them and all we’re trying to do is ensure they’re around for the future.

Olliemag: Are there plans to expand the “don’t do it” campain?
Birdo: I will fight until skateboarding is back in the hands of skaters.

Olliemag: If you could change the skateboard industry , what would you do?
Birdo: I would get skateboarding back into the hands of skateboarders. No more mall chains and sporting goods stores diluting the sales of the core shops. The core shops make it grow and then the outsiders want to cash in on their passion and dedication. Were also working on starting a skate shop union so that the core shops can have a unified voice. So if some company decides to do something that isn’t in the best interest of the core shops, they can then send them a strong message.